Bursting (filter) bubbles

27 04 2013

I didn’t know about filter bubbles till last week.  I have clearly been existing in a happy bubble unaware of the potential implications of Google’s algorithms generating / tailoring a reality just for me.  I do like all the personalization that comes with Google now but hadn’t really thought about potential flip-sides.  Nothing like a TED talk to open your eyes:

http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

Google will customize results based on a person’s search history, which can give you biased search results (called the “filter bubble”).

filter bubble

There is a good article on Google’s Mr Search, Amit Singhal in the Guardian (Adams, 2013):

http://www.guardian.co.uk/technology/2013/jan/19/google-search-knowledge-graph-singhal-interview

This article also  highlights different options on search engines e.g. DuckDuckGo which searches the web without filtering results based on previous searches.

duckduckgo-google-bubble-1308659508

Another Google response to this can be found here

http://www.seroundtable.com/google-search-bubble-response-13591.html

But I’m off to Google the knowledge graph…

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